A leaf image is chosen to symbolize life and continued new growth.
The fonts are chosen for their simplicity, as well as their organic look (Papyrus). While any community is not perfect, there’s a beauty in a creative evolving organism.
color & font
Logo colors are black, white, white with green leaf, or black with green leaf. The green is Pantone Color # 5777; RGB: 176, 181, 121; CMYK: 10,0,49,28.
The wordmark “Hallmark” is ‘Papyrus” font. The word ‘retirement’ or similar taglines are to be in ‘Optima’ font.
the logo with tagline (retirement-specific)
•tagline option offers a more specific image of Hallmark ethos - ‘retire in community’.
•the tagline may be used with the wordmark , or on its own as a graphic element, if the Hallmark logo is also used in the design
how to download the logos:
•Scroll down to find the logo family that works for your document (i.e. Hallmark on the Park).
•Click on the logo you want.
•The logo will open as a bigger version in a new tab in your internet browser.
•Right-click on the logo.
•Choose “Save Image As”, and save it to your computer.
•Insert the image in your document.
•You might also have good luck just copying’n’pasting the image, but sometimes various programs will be uncooperative with graphics in general, for no apparent reason.
Hallmark Retirement Communities:
Hallmark on the Park:
Hallmark on the Park Assisted Living:
Hallmark on the Lake:
Hallmark on the Lake Independent Living:
Hallmark of Abbotsford Corp:
Hallmark - Retire in Community:
Hallmark (logo only, no bylines):